When asked about using the Internet to get discovered, veteran art dealer Jeffrey Deitch said, “I’m sure the Internet’s impact is coming, but I’m not really using it to look [for new artists]. It’s inevitable, though, that there’ll be some sort of good art version of MySpace.”
So even bigshot NY art dealers talk about Myspace. Conversely, the president of Myspace (Fox Interactive Media) recently used abstract expressionism to describe his business strategy.
The serendipity and abstract expressionism of MySpace — Levinsohn said it reminds him of a Jackson Pollock painting — so far has been able to translate universally. “In many ways, that is the Internet. You throw things up there and see what works. That is why MySpace, Google and YouTube come from nowhere,” Levinsohn said. “That’s why a Silicon Valley blogger can have more traffic than Time magazine.”
Jeffrey Deitch isn’t looking at new art online, but I am.